Social Media and Online Marketing - What's the Real Deal?
2/14/2012 by Jason
A short and objective survey of what insurance agencies are currently doing in the online world.
Often when I speak with an agency owner, COO, or marketing manager about social media, I get asked about the results other agencies are seeing, in particular their return on investment (ROI). (Iím sure for the most part theyíre seeking this information to help them make an informed decision on whether to invest in these new marketing methods, but I sometimes suspect it may also be a defensive question to justify not delving into the topic further.) As a result of lacking good solid data to provide an answer, I decided to put together this survey to learn what industry people were doing in online marketing with social media. Iím not making any recommendations in this report, just presenting the results for you to use as you see fit. With that being said, the following three findings were the most eye-opening to me:
Click here to read the results of the survey.
Click here to read the results of the survey with all (not just agency) responses included.
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